What is WhatsApp?

WhatsApp is a free mobile app that uses your phone’s internet connection to let you chat with other WhatsApp users, without SMS text message charges. The app also lets you share files and images, and supports free voice and video calls.

WhatsApp is a cross-platform mobile app that enables message exchange across different mobility platforms (iPhone, BlackBerry, Android, Windows Phone and Nokia). it is not even second but before the traditional text message, a smart phone user can miss your text message but not your whatsapp marketing message. Whatsapp is an app of the next generation as it gives the marketeers   the ability to send media rich bulk whatsapp messages to the target audience,