98% of all SMS messages are opened and read by the recipient, and on average within five seconds. That alone sounds impressive but when compared to the 20% average open rates of email it’s even better. Not to mention the fact that of those 20% of e-mails that are actually opened the average open time on these is about forty eight hours. So if you want to make sure that your message is seen by the highest percentage of people in your marketing database – choose SMS every time.
All businesses should be geared to react to the fluidity of the modern business world, as flexibility and adaptability are key to reacting to the ever changing market conditions. With the virtual zero lead time in bulk SMS marketing, campaigns can be conceived of and delivered to their target audience in a matter of minutes. This can be used to drive footfall on a slow day or clear old stock ahead of new deliveries. A bulk SMS service such as that offered by Text Republic, allows businesses to immediately respond to the events of the day or to a competitor’s promotions almost instantaneously.
Newspaper ads, TV commercials and almost all forms of outdoor advertising are cost prohibitive for most small to medium sized businesses. Bulk SMS marketing on the other hand has such low set up and running costs that campaigns can be launched and executed for a tiny fraction of costs associated with the more traditional marketing methods. Where else can you contact 1000 customers in a matter of seconds for as little as 150 Rs?
With this cost effectiveness and high return in investment, bulk SMS marketing is an almost essential marketing tool for any modern SME.
SMS messages can be personalized to the recipient and delivered to their pockets within seconds. They can also be personalized based on the customer’s previous buying behavior and demographics. They can even be location based as well as individually sculpted based on different stores and different regions of the country. To try and achieve this level of personalization in any other form of marketing would be a very costly exercise. With bulk SMS however, it can be done for almost no extra cost as well as having a uniquely powerful impact on the recipient.